Road

We designed the new Tarmac to have the perfect blend of aerodynamics, light weight, and ride quality to deliver the ride of your life. From using our FreeFoil Shape Library to find the best tube shapes, to developing our next generation of Rider-First Engineered™ design, the new Tarmac is the culmination of our ever-longing pursuit of speed. It’s a pure-bred race machine with no compromises. One bike to rule them all. The all-new Tarmac Pro delivers the perfect blend of performance and value. A full SRAM Force eTap AXS 2x groupset aides in aero performance, while delivering a gear range that provides plenty of range for most rides—a 48/35t chainring combo with a 10-33 cassette. Add in Roval’s new Rapide CL, with their exceptional stability and aerodynamic prowess, and the Tarmac Pro with SRAM eTap is perfect for crit racing, smashing the group ride, or piloting you to that next PR. - Aero is everything—we’ve been preaching it for years and it’s still the driving force for the new Tarmac. In our quest for tube shapes that deliver the fastest frame that the UCI rules allow, we took a page out of the Venge development book and utilized our FreeFoil Shape Library. Armed with a library of optimized shapes, we turned to the Win Tunnel to plug these shapes into a modular test bike, for more testing and validation. The result? A new Tarmac that’s the fastest we’ve tested—45 seconds faster over 40km than the Tarmac SL6. No compromises, just pure speed. - While aerodynamics were paramount to the Tarmac’s development, and to the development of all of our race bikes, weight was the co-pilot on this optimal race bike journey. Previously "aero bikes" always compromised in the weight department—the more drag you reduced, the more weight you gained. With the new Tarmac, our design philosophy was to keep it at, or below, the UCI weight limit out of the box, with no sacrifices to aerodynamics. And with the help of the FreeFoil Shape Library, tools like isotopic FEA analysis, and some engineering wizardry by the best engineers in the industry, we delivered a frame that weighs a mere 920 grams, without giving up a gram of aero, stiffness or ride quality. - Continuing our quest to develop the perfect race bike, we used our Rider-First Engineered™ philosophy to ensure that the new Tarmac is the most balanced, best handling Tarmac yet—no matter the size. With an army of the world’s best test riders from our three World Tour Teams — Boels-Dolmans, Deceuninck-Quick-Step, and Bora-hansgrohe — we made changes to the Tarmac based on their thousands of kilometers on the road. We balanced the ride quality between the front and rear end, so even the longest days in the saddle continue to be comfortable—all without giving up anything to the Tarmac’s legendary handling and race-winning snappiness. - Building on the learnings from the Venge, the new Tarmac utilizes simple integration to create a clean, fast cockpit that’s easy to live with. We’ve improved the routing for any configuration — mechanical shifting, traditional stems, round bars, etc. — all while keeping its aerodynamic attributes. These same traits also make the new Tarmac easy to work on and easy to travel with. It’s a win-win.

The new Tarmac is designed to go fast, there's no if's, and's, or but's about that—but it represents so much more than just aerodynamic prowess. With a light-weight, Rider-First Engineered frame, it delivers the best-possible ride characteristics, no matter the size. So no matter what you have planned for your new Tarmac, it's ready to help you achieve your goals—PRs, KOMs, or podium top-steps. One bike to rule them all. With a full Shimano Ultegra Di2 electronic groupset to keep shifts crisp and fast, and S-Works Turbo 700x26mm tires to keep you rolling fast, this new Tarmac delivers performance at a more palatable price point. - "Aero is everything"—we've been preaching it for years and it's still the driving force for the new Tarmac. In our quest for tube shapes that deliver the fastest frame that the UCI rules allow, we took a page out of the Venge development book and utilized our FreeFoil Shape Library. Armed with a library of optimized shapes, we turned to the Win Tunnel to plug these shapes into a modular test bike, for more testing and validation. The result? A new Tarmac Expert that's faster than before—33 seconds faster over 40km than the Tarmac SL6. No compromises, just pure speed. - Building on the learnings from the Venge, the new Tarmac utilizes simple integration to create a clean, fast cockpit that's easy to live with. We've improved the routing for any configuration—mechanical shifting, traditional stems, round bars, etc.—all while keeping its aerodynamic attributes. These same traits also make the new Tarmac easy to work on and easy to travel with. It's a win-win. - Continuing our quest to develop the perfect race bike, we used our Rider-First Engineered philosophy to ensure that the new Tarmac is the most balanced, best handling Tarmac yet—no matter the size. With an army of the world's best test riders from our three World Tour Teams—Boels-Dolmans, Deceuninck-Quick-Step, and Bora-hansgrohe—we made changes to the Tarmac based on their thousands of kilometers on the road. We balanced the ride quality between the front and rear end, so even the longest days in the saddle continue to be comfortable'all without giving up anything to the Tarmac's legendary handling and race-winning snappiness. - While aerodynamics were paramount to the Tarmac's development, and to the development of all of our race bikes, weight was the co-pilot on this optimal race bike journey. Previously "aero bikes" always compromised in the weight department—the more drag you reduced, the more weight you gained. With the new Tarmac, our design philosophy was to keep it at, or below, the UCI weight limit out of the box, with no sacrifices to aerodynamics. And with the help of the FreeFoil Shape Library, tools like isotopic FEA analysis, and some engineering wizardry by the best engineers in the industry, we delivered a frame that weighs a mere 920 grams, without giving up a gram of aero, stiffness or ride quality.

The new Tarmac is designed to go fast—no ifs, ands, or buts about that. But, it represents so much more than just aerodynamic prowess. With a lightweight, Rider-First Engineered frame, it delivers the best-possible ride characteristics, no matter the size. So, no matter what you have planned for your new Tarmac, it's ready to help you achieve your goals: whether they're PRs, KOMs, or podium top-steps. One bike to rule them all. With the new SRAM Rival eTap AXS 12-speed group to bring wireless shifting to the masses, along with some fast-rolling tires in the Turbo Pro 700x26mm tires, this new Tarmac delivers performance at a more palatable price point. Aero is everything. We've been preaching it for years, and it's still the driving force for the new Tarmac. In our quest for tube shapes that deliver the fastest frame that the UCI rules allow, we took a page out of the Venge development book and utilized our FreeFoil Shape Library. Armed with a library of optimized shapes, we turned to the Win Tunnel to plug these shapes into a modular test bike for more testing and validation. The result? A new Tarmac Comp that's faster than before. In fact, it's 33 seconds faster over 40km than the Tarmac SL6. No compromises, just pure speed. - Building on the learnings from the Venge, the new Tarmac utilizes simple integration to create a clean, fast cockpit that's easy to live with. We've improved the routing for any configuration, mechanical shifting, traditional stems, round bars, etc., all while keeping its aerodynamic attributes. These same traits also make the new Tarmac easy to work on and easy to travel with. It's a win-win. - Continuing our quest to develop the perfect race bike, we used our Rider-First Engineered philosophy to ensure that the new Tarmac is the most balanced, best handling Tarmac yet, no matter the size. With an army of the world's best test riders from our three World Tour Teams, Boels-Dolmans, Deceuninck-Quick-Step, and Bora-Hansgrohe, we made changes to the Tarmac based on their thousands of kilometers on the road. We balanced the ride quality between the front and rear end, so even the longest days in the saddle continue to be comfortable, all without giving up anything to the Tarmac's legendary handling and race-winning snappiness. - While aerodynamics were paramount to the Tarmac's development and to the development of all of our race bikes, weight was the co-pilot on this optimal race bike journey. Previously aero bikes always compromised in the weight department—the more drag you reduced, the more weight you gained. With the new Tarmac, our design philosophy was to keep it at, or below, the UCI weight limit out of the box, with no sacrifices to aerodynamics. And, with the help of the FreeFoil Shape Library, tools like isotopic FEA analysis, and some engineering wizardry by the best engineers in the industry, we delivered a frame that weighs a mere 920 grams, without giving up a gram of aero, stiffness, or ride quality.

Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance. VR Advanced 105 The best value in the VR Advanced range. Features the same great carbon frameset as its pricier siblings, built with Shimano’s 105 group with hydraulic disc brakes. - Shimano 105 mechanical groupset - Shimano hydraulic disc brakes - Finishing kit from Devox

Whether your goal is to escape on gravel back roads, far from cars and crowds, toe the start line at your first gravel race, or simply get the most versatile bike on the road or dirt, no bike is better than the new Diverge. It's quite simply the fastest, most capable - and just maybe the most fun - alloy bike we've ever made, delivering a ride that's quick and lively, but stable and confidence inspiring when the terrain gets rough. With all-new gravel geometry and category leading tire clearance, the new Diverge represents everything we've learned over more than 40 years of riding road, gravel and dirt. The Diverge writes an entirely new chapter in the gravel bike category, so you can dream up entirely new rides. It's the ultimate getaway vehicle. The Diverge Elite E5 utilizes our premium E5 alloy frame and a full carbon FACT fork for a fast, confident and comfortable ride on road, in the dirt, and over thick gravel. Shimano's gravel inspired GRX 400 group shifts 2x10 gears smoothly on any terrain and Axis Elite alloy wheels with Road Sport 35mm tires provide an efficient ride on pavement with the versatility for hard pack dirt riding. - Nothing unlocks a bike's capability like tire clearance, so we gave the new Diverge a whopping 47mm of tire clearance with a 700c wheel and 2.1" with a 650b wheel. Thanks to a drive side chain stay utilizing a machined alloy beam behind the chain rings we've created clearance without using a fragile dropped chain stay design or increasing chain stay length. - Our Premium E5 Aluminum frame provides a stiff, light, and durable platform. When mated to our full carbon FACT fork, the Diverge Comp E5 becomes a light, lively and versatile bike ready to attack any surface. - We tossed gravel geometry 'status-quo' out the window. The new Diverge has the most progressive geometry we've ever created for a drop bar bike, giving riders a capable and stable bike in the dirt, that still feels responsive and nimble on the road. We've increased the frame's reach, introduced a slacker head tube and a longer offset fork. All this creates incredible confidence with a planted feeling in the dirt, while spec-ing shorter stems keeps the overall cockpit length the same and the steering lively. We've kept the bike's BB low to increase stability, but high enough to utilize with 650b wheels if that's your jam. - We've given the Diverge plenty of rack mounts, including fork and top tube mounts, to ensure you can take what you need, no matter how far you plan to go, or how long you plan to stay out.

Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance. VR 40 The best aluminum endurance bike we've ever created. Features a carbon fork to mitigate road chatter. Compatible with rack and fenders for amazing versatility. - Our most advanced aluminum endurance frame - Shimano Tiagra groupset - Tubeless-compatible aluminum wheels